About The Author Randy Lockhart
Web Host Provider – Since 1992
Marketing and Magazine Promotions
Owner Publisher & Editor-in-Chief of countryartistsmagazine.com
Owner Publisher & Editor-in-Chief of worldentertainmentmagazine.com
Owner Publisher & Editor-in-Chief of indieartistsmagazine.com
Owner Publisher & Editor-in-Chief of webhostmagazine.rocks
Owner, Publisher & Editor-in-Chief of indiemusicmagazine.live
Staff Editor-in-Chief of echotarecordsusamagazine.com Echota Records USA Label
My Passion for Music
I decided to create several online magazines websites, and social media outlets which introduces well known and upcoming Indie Artists. I spend time getting to know each Artists and find out as a much as I can beforehand before publishing. I am always looking for better ways to promote Indie Artists and give them the recognition they deserve as an Artist by sharing through social media outlets. You can read testimonials from artists under the Testimonials link
**NOTE** All artists articles are either written and published by myself or copied from the artists BIO with permission., and pre-teens are featured in articles with parents/guardians written permission.
I believe that quality content, constantly adding new Artists and Sharing the Articles via social sharing are the main keys to any magazines success.
The ever growing amount of music related clients I was getting to host websites for and having to write the articles for the magazines for them became a huge part of my life and I couldn’t bring myself to stay away from it. I lived it, I dreamed it and I wrote about it every day. I was so intrigued with every Artist, learning about them and getting to listen to their music, it became an everyday outlet for me to relax.
First and foremost, I am looking for Indie Artists to Feature, secondly I am looking to reach all the Fans/Followers of each Artist which leads to all their contacts who will at some point want to read the article written for each artist. I am also looking to reach Artists that are struggling with what to do next. Not knowing who to talk to, or where to submit music to can ultimately cause an artist to just give up and stay behind the scenes so to speak. They need to know there are quite a large number of places to get noticed and have their music played online over Radio etc. 25 years online I have a readership of over 1 million people and the very second I hit the publish button the article reaches a great majority of those people.
I believe the key to growing an audience is to provide people with exactly what they are searching for. In this case it is music and the Artists behind that music. Aside from the Artists wanting to share their music, there are millions of listeners out there that love music so it is my hope that through the magazines’
When I come across an artist, I look at the way they portray themselves, I look at how well they are accepted in the music industry and community, and most certainly how long they have been singing or songwriting. If the Artist has a large following of Fans/Followers then I know I’m going to have a great article for the Artist in question. Once I have done the article for an artist, it does not end there, I will continuously keep sharing their articles and try my best to keep up with updating their articles. I could only hope that each artist would share their articles more than just the one time that it is published because they don’t realise that with the magazines and new artists added every day, we and themselves also have an ever growing fan base and those people have no idea the artist even has an article, so sharing every day or every week or even once a month via social media will keep the article alive. Even adding the article to their own websites in the About or news pages so people can see and read about it. I know quite a few Artists already do that and I thank them for that.
Like any business an Artist has to sell themselves. They have to keep their music alive by submitting it to every Radio Station, every media outlet that sells music, grow large fan bases who will share their music and do not be afraid to work with other musicians and share their music. Word of mouth is what grew my Web Hosting business from only a few hundred clients at the start to over 9,000 in 25 years. Don’t stick with just singing cover songs. They should start to write their own songs if they have the capability to do so, find people they can have mentor them, and always keep their music and vocals honed for a peak performance.
Every Business has, or is going to be facing obstacles during their growth. For me I found that having alliances to look to when needed for business arrangements plays a key part in running a business. In the Web Hosting Business I had the ever growing amount of other Web Hosting companies to compete with for clients, but I remained steadfast in my commitment to providing quality services, support and affordability and I prospered from my achievements. The same analogy will move my magazines forward into the future.
I have a very busy schedule everyday writing and posting articles which can take up to 3 or 4 hours per article depending on the content and photos whether or not I have to resize them or not, and researching the Artist to find out more about them. Multitasking takes on a whole new meaning with me.
I work on the magazines while, going back and forth on social media talking with people, look for different ways to promote artists plus so much more goes into my days which by the way are upwards of 16 to 18 or more hours every single day. How does this play a role in my health?
Well to think it is doing me any good is an understatement, but you can read about my health problems which consists of 7 heart attacks since 2003 until now, and most recently this past January 2017 I had my left leg amputated due to an aneurysm behind my left knee and the doctor just wanted to do a bi-pass on the artery that was clotted but I told him I have had enough to deal with over the years with my heart and told him to just cut the leg off above the knee and let’s move on.
Although I have been through so much over the past years, I do not let it bother me in the least, I don’t dwell on what was but rather look for better ways to improve my lifestyle and to move forward and I find solitude in my magazines on a daily level because this is what I love doing.
Just because I have one leg it doesn’t make me any less of a person, it just means I don’t get around as good as I used to.
Advice for young artists. Well all I can say is live and learn and always keep moving forward.